About ARNA
We're a Mumbai textile family that discovered you needed something different.
The next chapter of Aarna Fashions—decades of fabric expertise, redesigned for the modern Indian woman.
Our Story
ARNA didn't start in a startup incubator or a co-working space. It started in Mumbai's fabric district—narrow lanes packed with textile shops, wholesale traders, and generations of craft knowledge.
This is where our family has worked for decades, touching fabrics, understanding weaves, knowing instinctively what makes cloth drape beautifully. Fabric isn't just our business—it's our language.
The Gap We Saw
The women in our lives were stuck between two frustrating worlds. Traditional ethnic wear that felt like costume, or Western fast fashion that missed the mark culturally and fell apart after three washes.
Where was the modern Indian woman supposed to shop? We couldn't find it. So we decided to build it.
What ARNA Is
We're a Mumbai textile family that discovered you needed something different.
The next chapter of Aarna Fashions—decades of fabric expertise, redesigned for the modern Indian woman.
Our Story
ARNA didn't start in a startup. It started in Mumbai's fabric district. This is where our family has worked for decades.
Every ARNA piece can be made to your measurements.
Our Values
- Quality Over Quantity — Fewer, better pieces
- Fit Is Everything — Made-to-measure available
- Honest Pricing — Direct from source
No smoke and mirrors. Just good clothes, made well, priced fairly.